Need Hit Beats Website - #1 SEO Rankings

The Product

Need Hit Beats is a E-Commerce website used to sell instrumentals to Artists, TV Shows, and creatives to use in their podcast or video content.

The Problem

Millions of music producers were already leveraging the internet to sell their beats. Causing an oversaturation of music, making it hard to find my instrumentals when people search on Google.

The Goal

My goal was to study the top-ranking music producers, understand what they are doing well, identify gaps they were missing and leverage that to boost the visibility of “Need Hit Beats” online.

My Role

Lead UX Researcher, Lead Designer, and Website Developer

The Journey

Becoming #1 on Google search engines took years of trial and error with a mix of various digital marketing strategies.

Some marketing strategies worked well and some didn’t. I discovered that the best digital marketing strategies included campaigns that encapsulate the usage of all of your social media pages.

This includes Facebook, Instagram, Twitter, Youtube, and TikTok
Emphasize a heavy focus on two platforms that your target users use most
Leveraging these platforms consistently and updating your website blogs will lead to the best results.

How did I rank? You will soon find out!

How I leveraged UX Research and Search Engine Optimization to maximize traffic to the website

Completed a competitive analysis of my competitors. Found out what they were doing really well, found out what they are missing and how we could fill those gaps.
Performed keyword research on the most used terms for “music producers”
Added sentences and paragraphs that included targeted keywords throughout the website
Optimized the website to offer a better user experience on desktop and mobile devices
Provided a faster way for people to listen to my instrumentals
Made the flow easier for people to purchase instrumentals
Implemented keywords, and H1, H2, and H3 tags
Managed an active online marketing presence
Planned and executed digital marketing SEO/SEM, email, social media, and display advertising campaigns.

Quick Tips

Organizing your website in a user-friendly way is important. A well-structured website makes it easier for both search engines and customers to navigate your content.
SEO is the process of increasing the quality and quantity of traffic to a website from search engines.
Businesses can improve their search engine results, page rankings, or SERPs in a few different ways, including keyword research, creating useful, usable content, and a clear website structure. With relevant and high-quality content.

Out of 259,000,000 Million Search Results

Need Hit Beats Ranked #2 in Organic Search

Organic Search Trafic

The statistics below show how much organic search traffic my website generated.

All Time Traffic

Over the past six years, from 2015 to 2021, I executed a diverse range of effective digital marketing techniques to drive substantial traffic to both my website and YouTube channel. Leveraging innovative social media marketing campaigns and targeted advertisements, I successfully attracted a substantial audience and achieved a considerable amount of results.

YouTube Analytics

Moving Forward - Lessons Learned

Achieving the #1 spot for my website using digital marketing strategies was a remarkable accomplishment that brought me tremendous success. Witnessing the growth of my online presence and fan base was exciting, and I successfully established a passive income stream through my well-executed techniques.

However, as my business expanded, I became intrigued by the prospect of building technology products, which led me to shift my focus away from my brand. This diversion proved to be both a learning experience and a challenge. Although my knowledge and expertise in technology improved, I neglected to prioritize my e-commerce website, resulting in a slowdown in website traffic and sales. This setback taught me an invaluable lesson about the importance of consistent marketing efforts to engage customers.

Recognizing the need for change and improvement, I have since dedicated myself to learning newer digital marketing techniques. Armed with this knowledge, I am eager to embark on building a new brand with a renewed focus on implementing effective marketing tactics to reach and engage customers on a consistent basis.